Author · Zappio

Subham Chaurasia

Product Growth, Zappio

In SEO and digital marketing since 2020, including two real estate companies

Works on product growth at Zappio, with a background in search engine optimisation and digital marketing, including real estate marketing roles.

2020Working in digital marketing since
5Marketing and growth roles held
2Real estate companies before Zappio

Product Growth
SEO
Digital Marketing
Real Estate Marketing
Lead Generation

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About

About Subham Chaurasia

Subham Chaurasia works on product growth at Zappio, the AI voice calling platform that calls, qualifies and follows up with inbound leads for sales teams.

Before Zappio, Subham built his career in search and digital marketing. He worked as a Digital Marketing Executive at AdsGraphy, a Search Engine Optimization Analyst at Clavax, a Digital Marketing Specialist at PropGrow Technology and Manager, Digital Marketing at Thrift Realty, the last two in the real estate sector.

His expertise lines up with three areas of the Zappio blog: where real estate leads come from, how paid campaigns feed a calling workflow, and how fast a new enquiry gets its first call.

Expertise

Topics Subham covers

Areas of the Zappio blog that match Subham's professional background.

Written by this author

Articles by Subham Chaurasia

Technology

CRM vs AI Agent: What Delhi NCR Brokers Need to Convert More Leads

A practical guide for Delhi NCR brokers on CRM vs AI agents for real estate: what each does, where they overlap, a combined workflow from enquiry to site visit, AI vs broker tasks, CRM integration, conversion metrics with denominators, and TRAI and DPDP considerations.

23 May 2026 · 16 min read

From the Zappio blog

Written by other Zappio contributors on topics close to Subham's work.

Property Portal & Lead Source Strategy

Builder Floor & Resale Property Listing Leads — AI Calling Qualification vs. New Project Leads

A qualification framework for builder floor and resale property leads under AI Calling — the buyer intent gap versus new launch leads, the seven qualification variables for resale, a legal flag detection system for PoA and documentation risk, dedicated builder floor and resale AI script sequences, and a CPQL benchmark comparing resale, builder floor, and new launch lead types.

8 Jul 2026 · 12 min read

Property Portal & Lead Source Strategy

Co-Broker & Channel Partner Lead Pools — AI Calling Distribution Strategy for CP Networks

A developer-side integration guide for managing Channel Partner (CP) referred leads through AI Calling — the CP lead lifecycle and where AI Calling intervenes, the CP-aware script that acknowledges the referral relationship, CP portal webhook integration architecture, automated CP commission notification, a multi-CP deduplication protocol for resolving attribution disputes, and performance benchmarks against human BDR handling of CP leads.

7 Jul 2026 · 12 min read

Performance Marketing + AI Calling

Instagram Real Estate Leads + AI Calling — Converting Visual-First Buyers to Booked Site Visits

A complete guide to converting Instagram real estate leads with AI Calling — the visual-first buyer profile, Story Ad vs. Feed Ad response patterns, the Lead Ad integration pipeline, Instagram-specific objection handling, creative optimization signals from call data, and a full ROI model at ₹1.5 lakh monthly spend.

4 Jul 2026 · 11 min read

Performance Marketing + AI Calling

YouTube Real Estate Ad Leads + AI Calling — Connecting Top-of-Funnel Video Intent to Voice Outreach

A complete guide to converting YouTube real estate ad leads with AI Calling — the three ad-format intent levels (TrueView, bumper, search/discovery), form friction mitigation, webhook integration, the three-touchpoint WhatsApp + AI call conversion sequence, audience targeting performance data, and a full ROI model.

4 Jul 2026 · 11 min read

Performance Marketing + AI Calling

PropTiger & NoBroker Lead Pool — AI Calling Strategy for Aggregator Platform Buyers in 2026

A complete AI Calling integration and script strategy for PropTiger's advisory-model leads and NoBroker's no-intermediary leads — buyer profile differences, webhook payload architecture, buyer stage routing logic, comparative performance data, multi-portal deduplication, and a combined ROI model.

4 Jul 2026 · 11 min read

Performance Marketing + AI Calling

How Real Estate Developers Use AI Calling Data to Negotiate Better CPL Rates with Portals

A complete negotiation framework for using AI Calling qualification data to renegotiate portal CPL rates — five data points that shift leverage (connection rate, tier qualification rate, budget mismatch rate, contact window compliance, competitive CPQL), the CRM queries to build a portal performance report, and a 12-month virtuous-cycle negotiation cadence.

4 Jul 2026 · 11 min read

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Profile last reviewed 23 Oct 2026

See the platform Subham works on

Zappio calls, qualifies and follows up with every inbound lead. Book a demo to see it on your own lead flow.

Read the Zappio blog