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Zappio Team
AI & Real Estate Experts · 4 July 2026 · 11 min read
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Zappio Team
AI & Real Estate Experts · 4 July 2026 · 11 min read
India's real estate portal landscape extends well beyond 99acres, MagicBricks, and Housing.com. PropTiger — owned by REA India alongside Housing.com — and NoBroker represent two distinct aggregator models that generate significant lead volumes for developers and brokers, each with fundamentally different buyer profiles, intent signals, and AI Calling script requirements.
PropTiger positions as a premium advisory portal, combining technology with a human advisory layer. NoBroker built its brand on broker-fee elimination — connecting buyers directly with property owners and developers. These business models create buyer cohorts with entirely different motivations, trust frameworks, and qualification criteria that a one-size-fits-all AI Calling script fails to serve.
PropTiger's differentiation is its "assisted buying" positioning. Buyers who use PropTiger are explicitly opting into guided advisory — they expect to be educated, compared, and accompanied through the purchase journey by an expert.
PropTiger delivers leads through its Developer Partner Portal with API access for premium developer partners. The lead payload includes PropTiger's proprietary buyer stage classification — a field absent from 99acres and MagicBricks payloads:
{
"source": "proptiger",
"lead_id": "PT_XXXXXXXXXX",
"submitted_at": "2026-07-04T11:22:08+05:30",
"buyer_stage": "evaluation",
"proptiger_advisor_assigned": false,
"buyer": {
"name": "Kavitha Nair",
"mobile": "+91-94XXXXXXXX",
"email": "kavitha.n@example.com",
"city": "Hyderabad"
},
"requirement": {
"bhk": "3BHK",
"budget_min": 9500000,
"budget_max": 14000000,
"micro_market_preference": "Kokapet, Financial District",
"possession": "Ready or within 18 months",
"purpose": "End use"
},
"shortlisted_projects": [
"Prestige Financial District",
"My Home Ankura",
"Aparna Constructions Sarovar"
]
}The buyer_stage field and shortlisted_projects array are PropTiger-specific and invaluable for AI Calling personalization: buyer_stage: "evaluation" means the buyer is actively comparing options, so the AI script should focus on differentiation, while shortlisted_projects reveals the buyer has compared your project to specific competitors, meaning the AI script should address the comparison explicitly rather than presenting the project in isolation.
PropTiger AI opening (evaluation stage, multiple shortlists): "Hi Kavitha, I'm calling from [Developer] regarding your PropTiger enquiry. I can see you've been comparing a few projects in Kokapet — what's been the deciding factor so far, or are you still evaluating? I'd like to share what makes our project different from the others on your list." This acknowledges the advisory research journey without assuming the buyer is ready to book immediately.
| PropTiger Buyer Stage | AI Script Mode | Site Visit Offer Timing |
|---|---|---|
| awareness | Full discovery — establish budget, BHK, timeline | Call 2 or 3 only after initial engagement |
| evaluation | Differentiation-focused — address competitor shortlist | End of Call 1 if engagement is strong |
| shortlisting | Close-focused — confirm fit, address final objections | First 90 seconds of Call 1 |
| decision | Booking urgency — address pricing, inventory availability | Immediate site visit offer in Call 1 |
NoBroker's core value proposition — no brokerage fee — attracts a buyer cohort with a specific mindset: cost-consciousness and a direct-dealing preference.
NoBroker operates in three distinct capacities that produce different buyer types. New Residential Project Listings (Builder Section) — developers pay NoBroker to list new projects and receive qualified enquiries; these buyers are researching new developer launches, typically ₹45 lakh–₹1.5 crore ticket size, high volume. Owner Listings (Resale / Rental) — NoBroker's core product of direct owner-to-buyer connections, less directly relevant for developers unless marketing builder floors or resale inventory. NoBroker Pay (Transaction Services) — buyers using NoBroker's legal, home loan, or rental agreement services may receive developer project recommendations within the app, carrying an implied service relationship trust worth referencing in the AI script.
NoBroker's Developer Partner API delivers leads via webhook to registered developer endpoints:
{
"source": "nobroker",
"product": "new_project_listing",
"lead_id": "NB_XXXXXXXXXX",
"submitted_at": "2026-07-04T17:45:22+05:30",
"buyer": {
"name": "Manoj Desai",
"mobile": "+91-76XXXXXXXX",
"email": "manoj.d@example.com",
"city": "Bangalore",
"nobroker_verified": true
},
"requirement": {
"bhk": "2BHK",
"budget_max": 7500000,
"area_preference": "Sarjapur Road, Electronic City Phase 2",
"possession": "Within 1 year",
"purpose": "End use"
},
"nobroker_intent_tag": "high_intent"
}The nobroker_verified: true field indicates the buyer has a verified NoBroker account — a higher commitment signal. nobroker_intent_tag: "high_intent" reflects NoBroker's own lead scoring. Both should route to Queue A (under 60 second trigger).
NoBroker AI opening (price-sensitive, self-directed buyer): "Hi Manoj, I'm calling from [Developer] regarding your NoBroker enquiry for a 2BHK in Sarjapur Road. No sales pitch — I just want to share the key details: we have 2BHKs at ₹68 lakh all-in, carpet area 850 sq ft, RERA registered, possession in 14 months. Does that work within your budget?" This "no sales pitch" framing — transparent, factual, upfront with pricing — aligns with the NoBroker buyer's self-directed, cost-focused mindset and reduces the immediate skepticism response a standard sales-oriented opening triggers.
| Metric | PropTiger + AI Calling | NoBroker + AI Calling |
|---|---|---|
| Avg. CPL | ₹1,600–₹2,800 | ₹380–₹680 |
| Lead connection rate | 74% | 69% |
| Qualification completion rate | 58% | 44% |
| Site visit booking rate per 100 leads | 24.6 | 14.8 |
| Avg. ticket size of qualified lead | ₹1.4–₹3.2 crore | ₹55 lakh–₹1.2 crore |
| Time to site visit from first AI call | 1.1 days | 1.4 days |
| Price objection rate on AI call | 18% | 41% |
| CPQL (after AI Calling) | ₹2,759–₹4,828 | ₹864–₹1,545 |
| ROAS on platform spend | 194% | 231% |
PropTiger generates fewer but higher-value leads at higher CPQL. NoBroker generates more leads at lower ticket size and lower CPQL — with higher price sensitivity requiring the AI to manage cost objections more actively. Both deliver positive ROAS well above 100% with AI Calling at sub-90-second response.
PropTiger and NoBroker buyers frequently cross-submit on multiple portals within the same research session. A buyer searching for Sarjapur Road projects may submit enquiries on NoBroker, Housing.com, and 99acres within 20 minutes. Each portal delivers a separate lead webhook to your CRM — generating three separate AI Call triggers on the same buyer.
Deduplication rule: match on phone number across all incoming webhooks within a 4-hour window. The first webhook to arrive creates the CRM record and triggers the AI Call. Subsequent webhooks from different portals for the same phone number within 4 hours update the existing CRM record with the additional portal attribution, suppress the AI Call trigger, and log the multi-portal submission as a "high-intent signal" on the lead record.
This deduplication approach prevents the buyer from receiving 3 calls from your developer within 5 minutes — an experience that creates immediate negative brand impression — while capturing the multi-portal intent signal as a positive CRM flag for prioritized human follow-up.
Allocation: ₹1.2 lakh PropTiger (75 leads at ₹1,600 CPL) + ₹80,000 NoBroker (160 leads at ₹500 CPL). AI Calling cost: ₹55,000/month.
PropTiger with AI Calling: 75 × 58% qual × 28% SV × 9% booking × ₹2.2 crore commission ≈ ₹24.1 lakh revenue.
NoBroker with AI Calling: 160 × 44% qual × 22% SV × 9% booking × ₹90,000 commission ≈ ₹11.3 lakh revenue.
Combined: Total revenue ≈ ₹35.4 lakh. ROI = (₹35.4L − ₹2.55L) ÷ ₹2.55L × 100 = 1,288%.
Combined PropTiger + NoBroker spend returns 1,288% ROI with AI Calling
The PropTiger + NoBroker combination with AI Calling is driven primarily by PropTiger's higher ticket size leading to higher commission per booking, with NoBroker providing volume support at strong CPQL.
Disclaimer: PropTiger and NoBroker product specifications, buyer stage classifications, API payload structures, and lead tier definitions referenced in this article are based on developer partner documentation and account observations as of Q2 2026. Both platforms continuously evolve their product offerings and API specifications. Verify current features, pricing, and integration documentation with your respective account managers. Performance benchmarks are aggregate estimates and will vary by project, location, ticket size, and market conditions.