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Zappio Team
AI & Real Estate Experts · 3 July 2026 · 11 min read
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Zappio Team
AI & Real Estate Experts · 3 July 2026 · 11 min read
MagicBricks holds the second-largest market share in Indian real estate portal advertising, with particular strength in North India residential markets — Delhi NCR, Lucknow, Jaipur, and Chandigarh — and growing share in Mumbai MMR and Hyderabad. For developers in these markets, MagicBricks is typically either the primary or backup lead source after 99acres.
What most advertisers don't know is that MagicBricks lead quality is not uniform — the platform's lead products span three distinct tiers with qualification rate differences as large as 3.4× between the highest and lowest tier. More importantly, the qualification rate for any tier improves dramatically when contact speed drops below 90 seconds — a threshold only AI Calling can consistently achieve at scale.
MagicBricks categorizes its lead products into tiers that differ in how the lead was generated, how the buyer's intent was validated, and what data is delivered to the developer.
The highest-intent product: an identity-verified buyer who searched using filters, shortlisted your listing, and submitted an enquiry form. Carries the most complete intent data — verified phone, email, BHK requirement, budget range, possession preference, and purpose. Cost: ₹1,200–₹2,400 per lead depending on city and project tier.
A buyer who submitted an enquiry on a Featured or Boosted listing — intent is demonstrated but may be less specific than Tier 1, since the buyer may have submitted to 3–5 featured listings simultaneously. Cost: ₹650–₹1,100 per lead.
A general property enquiry in your area/price range category — your listing was one of many returned in a broad search. Highest volume, lowest intent signal per lead. Cost: ₹280–₹480 per lead.
Enquiries submitted by channel partners on behalf of their clients — these require separate handling through a relationship channel, not the buyer qualification AI script.
| Lead Tier | Human BDR (avg. 32 min) Qual. Rate | AI Calling (< 90 sec) Qual. Rate | Improvement |
|---|---|---|---|
| Tier 1 — Premium Assured | 38% | 67% | +29 pts |
| Tier 2 — Featured/Boost | 24% | 52% | +28 pts |
| Tier 3 — Standard | 11% | 31% | +20 pts |
| Tier 4 — CP/Broker | 41% (human BDR appropriate) | Not applicable | — |
Three observations change how MagicBricks budget should be allocated: Tier 1 leads with human BDR follow-up (38%) qualify at a lower rate than Tier 2 leads with AI Calling (52%) — the contact speed advantage is worth more than one tier upgrade in lead quality. Tier 3 leads with AI Calling (31%) significantly outperform Tier 3 with human BDR (11%), meaning constrained portal budgets can produce more total qualified leads by shifting toward higher-volume Tier 3 inventory paired with AI Calling. Tier 1 with AI Calling (67%) represents the performance ceiling for MagicBricks lead quality and should receive the highest budget priority.
The correct metric for MagicBricks budget allocation is not CPL — it is cost per qualified lead (CPQL = CPL ÷ Qualification Rate):
| Tier | CPL | Human BDR Qual. Rate | CPQL (Human) | AI Qual. Rate | CPQL (AI) | AI CPQL vs. Tier 1 Human CPQL |
|---|---|---|---|---|---|---|
| Tier 1 | ₹1,800 avg | 38% | ₹4,737 | 67% | ₹2,687 | −43% |
| Tier 2 | ₹880 avg | 24% | ₹3,667 | 52% | ₹1,692 | −64% |
| Tier 3 | ₹380 avg | 11% | ₹3,455 | 31% | ₹1,226 | −74% |
The most counter-intuitive finding: Tier 3 leads with AI Calling (₹1,226 CPQL) are the cheapest path to a qualified lead on MagicBricks — cheaper than Tier 1 with human BDR (₹4,737) by 74%. This doesn't mean eliminating Tier 1 budget, since Tier 1 leads convert to site visit and booking at higher rates — but it means Tier 3 leads are dramatically under-leveraged by developers who dismiss them as "low quality" based on CPL alone.
MagicBricks delivers lead data through its Lead Management System — an account dashboard with export capabilities and, for premium accounts, API and webhook access. Contact your MagicBricks Key Account Manager to activate webhook delivery and obtain the API key for your account.
{
"source": "magicbricks",
"lead_id": "MB_XXXXXXXXXX",
"created_at": "2026-07-03T15:47:22+05:30",
"lead_tier": "premium_assured",
"buyer": {
"name": "Amit Kapoor",
"mobile": "+91-97XXXXXXXX",
"email": "amit.k@example.com",
"city": "Gurgaon",
"locality_preference": "Dwarka Expressway"
},
"requirement": {
"property_type": "Apartment",
"bhk": "3BHK",
"budget": { "min": 10000000, "max": 15000000 },
"possession": "Under Construction (2 years)",
"purpose": "Investment"
},
"listing": {
"mb_listing_id": "MBLST_XXXXXX",
"project_name": "Godrej Sector 103 Gurgaon",
"developer_id": "DEV_MB_XXXX"
}
}The middleware receiving MagicBricks webhooks should implement tier-based routing: premium_assured leads go to Priority Queue A with an AI Call trigger within 45 seconds using a project-specific enriched script; featured_boost leads go to Priority Queue B within 90 seconds using a context-matched script; standard leads go to Priority Queue C within 180 seconds using a full discovery script; broker_cp leads route to the human BDR queue and are flagged as requiring human relationship handling, never the buyer AI script.
| Tier | Generic Script (AI) | Enriched/Tier-Matched Script (AI) | Improvement |
|---|---|---|---|
| Tier 1 | 19.4% site visit booking rate | 26.8% site visit booking rate | +7.4 pts |
| Tier 2 | 13.7% | 19.2% | +5.5 pts |
| Tier 3 | 6.1% | 9.8% | +3.7 pts |
The enriched script — which uses MagicBricks lead tier data to personalize conversation depth and approach — adds 3.7–7.4 percentage points to site visit booking rate above the generic AI Calling script at the same contact speed. At 1,000 MagicBricks leads/month distributed across tiers, this produces approximately 57.2 additional site visits/month.
Script personalization alone adds ₹9.26 lakh incremental monthly revenue
Without AI Calling (human BDR, avg. 32-min response): ₹3.5 lakh/month → 600 leads (blended ₹583 CPL) → 144 qualified (24% blended rate) → 20 site visits → 1.8 bookings → ₹3.24 lakh revenue. ROAS = ₹3.24L ÷ ₹3.5L × 100 = 92.6%.
With AI Calling + tier-matched script: same 600 leads → 300 qualified (50% blended rate) → 58 site visits → 5.2 bookings → ₹9.36 lakh revenue. ROAS = ₹9.36L ÷ (₹3.5L + ₹0.92L) × 100 = 211.8%.
The AI Calling cost (₹0.92 lakh) converts a 92.6% ROAS (nearly break-even) MagicBricks investment into a 211.8% ROAS positive-return acquisition channel — generating ₹6.12 lakh more revenue per month from the same portal spend.
Disclaimer: MagicBricks lead tier definitions, pricing ranges, and platform features referenced in this article are based on available documentation and account observations as of Q2 2026. MagicBricks' product offerings, lead tier definitions, and pricing models change periodically — verify current tier specifications with your MagicBricks Key Account Manager before making budget allocation decisions. Qualification rate benchmarks are based on aggregate developer account data and will vary by project location, pricing, listing quality, and script configuration.