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Zappio Team
AI & Real Estate Experts · 3 July 2026 · 11 min read
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Zappio Team
AI & Real Estate Experts · 3 July 2026 · 11 min read
99acres is India's largest real estate portal by traffic volume and lead generation scale, generating millions of property enquiry leads annually for developers and brokers across the country. For most residential developers, 99acres is either the largest or second-largest paid lead source by volume.
It is also the lead source with the most consistent speed-to-lead failure. The 99acres lead arrives in the developer's CRM within 60–120 seconds of form submission. The developer's calling team typically reaches that same lead 22–38 minutes later. By then, the buyer has received 2–3 calls from competing developers listed on the same results page. This article details the complete technical workflow for connecting 99acres lead delivery to an AI Calling Agent so every lead is contacted by voice within 90 seconds.
AI Calling resolves all four factors simultaneously: sub-90-second response regardless of competition, unlimited concurrent call capacity during peak hours, and 24×7 operation covering every after-hours submission.
99acres delivers lead data through two mechanisms. Email delivery (Standard Tier) is the lowest-integration, highest-latency path — an email must be read, the lead manually entered into CRM, and the BDR queue updated before a call is initiated, averaging 15–65 minutes. Do not use email delivery for AI Calling integration.
API / Webhook Delivery (Premium / Developer Tier) delivers real-time lead data via HTTP POST to a configured endpoint URL:
{
"source": "99acres",
"lead_id": "99A_XXXXXXXXXX",
"timestamp": "2026-07-03T14:23:17+05:30",
"buyer": {
"name": "Priya Mehta",
"phone": "+91-98XXXXXXXX",
"email": "priya.m@example.com",
"city": "Gurgaon"
},
"property_requirement": {
"bhk": "3BHK",
"budget_min": 9000000,
"budget_max": 15000000,
"possession": "Ready to move / Within 1 year",
"purpose": "End use"
},
"listing": {
"property_id": "PROP_99A_XXXXXX",
"project_name": "Prestige Sector 99 Gurgaon",
"developer_id": "DEV_XXXXX"
},
"ad_type": "premium_listing"
}Contact your 99acres account manager to enable webhook delivery. Premium Developer accounts and above have API access by default; standard accounts may require a plan upgrade or a manual activation request.
End-to-end: 99acres form submit → AI call initiated: 62–95 seconds.
99acres leads arrive with partial qualification data (BHK, budget range, possession preference) already captured by the portal's form. The AI Calling script should leverage this data to skip re-discovery and advance directly to higher-value qualification and objection resolution — opening with confirmation of the known BHK and budget, advancing to possession timeline, and moving quickly to a project match and site visit offer.
This compressed script — which skips budget and BHK discovery because the portal data already captured them — reduces average call duration from 4.8 minutes (full discovery script) to 3.1 minutes (enriched script) while improving site-visit booking rate by 14% because the conversation reaches the booking offer faster.
99acres generates leads across multiple intent tiers that benefit from differentiated AI Calling approaches:
| 99acres Lead Type | Source Signal | AI Call Priority | Script Approach |
|---|---|---|---|
| "Urgent" / Premium Shortlist | Buyer shortlisted your project specifically | Tier 1 — immediate (< 60 sec) | Project-specific; advance to booking fast |
| Standard enquiry (specific project) | Submitted to your listing directly | Tier 1 — immediate (< 90 sec) | Context-matched to listing |
| General area enquiry (no specific project) | Browsed area, submitted category lead | Tier 2 — < 3 minutes | Discovery-first; identify which project fits |
| Broker / CP enquiry | Phone pattern matches broker database | Tier 3 — flag for human BDR | Do not use standard buyer script |
| Duplicate from same session | Same number, 2nd submission in < 4 hrs | Suppress | Update existing record; do not re-call |
Tier 1 leads have demonstrated explicit, project-specific intent and should be contacted as fast as the integration allows. Tier 2 leads require more discovery and can tolerate a slightly longer response window. Broker enquiries should never be routed to the buyer qualification AI script.
| KPI | Before AI Calling (human BDR) | After AI Calling | Improvement |
|---|---|---|---|
| Avg. speed-to-first-call | 28 minutes | 83 seconds | 20× faster |
| Lead contact rate (monthly) | 51% | 96% | +45 pts |
| After-hours lead contact rate | 0% | 97% | +97 pts |
| Qualification rate (of total leads) | 19% | 53% | +34 pts |
| Site visit booking rate (per 100 leads) | 6.8 | 22.4 | +230% |
| CRM field completeness (10 key fields) | 67% | 94% | +27 pts |
| Cost per qualified lead (incl. portal + AI cost) | ₹4,200 | ₹1,380 | −67% |
| Portal ROAS (revenue/99acres spend) | 82% | 284% | +202 pts |
The 284% portal ROAS figure — where every ₹1 spent on 99acres generates ₹2.84 in developer commission revenue — represents the range where 99acres becomes a self-funding acquisition channel rather than a cost center. The equivalent figure before AI Calling integration (82% ROAS) means the developer is losing ₹0.18 for every ₹1 spent on the portal before accounting for overhead costs.
One of AI Calling's highest-yield applications on 99acres specifically is after-hours lead recovery. 99acres' own data shows the lead submission distribution: 49% during 9 AM – 6 PM (business hours, human BDRs available), 31% during 6 PM – 10 PM (evening peak, partial BDR coverage), and 20% during 10 PM – 9 AM (late night / early morning, zero human coverage).
A developer generating 200 leads/day from 99acres is generating 40 after-hours leads nightly that receive zero contact until the next morning — deep in dormant intent by the time a BDR dials. AI Calling's 24×7 operation contacts these leads within 90 seconds while the buyer is still awake and engaged.
At ₹1.8 lakh commission per booking: ₹2.75 crore incremental annual revenue from after-hours recovery alone
Disclaimer: 99acres platform capabilities, lead delivery mechanisms, and API specifications referenced in this article reflect documentation and account features available as of Q2 2026. Portal platform features and integration APIs are subject to change — verify current specifications with your 99acres account manager before implementation. Lead performance benchmarks are based on aggregate developer account data and will vary by project location, pricing tier, listing quality, and market conditions.